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European Parliament event to launch new report on the contribution of the hospitality sector to Europe’s economy
On 17 September will take place an event in the European Parliament to launch a new report by Ernst & Young on the contribution made by the hospitality sector to Europe’s economy, growth and jobs. Entitled “Toasting Europe´s future: The role of the hospitality industry in re-launching growth”, the launch will take place over a dinner debate from 18.30 to 20.30 in the European Parliament in Brussels.
Europe’s Brewers pledge increased action to combat alcohol misuse
BRUSSELS, 29 February 2012: Intensifying their support to authorities to fight alcohol misuse, Europe’s 3,500 brewers launched a Pledge at the European Parliament on Tuesday to increase consumer information, enforce responsible advertising and conduct new awareness campaigns reaching out to young adults, drivers, and pregnant women.
The European Beer Pledge, launched at an event hosted by the EP Beer Club and Parliament Magazine, is a package of voluntary initiatives that Europe’s brewers are taking, which empowers EU citizens and leverages the importance of new technologies such as social media to support the European Union and its Member States in their Strategy to reduce alcohol-related harm.
European Beer Pledge: launch in European Parliament
Supporting local communities: what role for Europe’s brewers
Europe’s Brewers provide €1 billion per year to support community events
Thousands of public events across Europe depend heavily on sponsorships by European brewers and could be in danger amid ongoing scrutiny of such financial support that totals nearly €1 billion annually, according to a new study commissioned by The Brewers of Europe.
While major high-profile sports sponsorships grab the headlines, 62% of brewer-supported events take place at local and regional level, says the first-of-its-kind study by Sponsorship Ideas, which counted over 8,000 events supported by local brewers. Less than 12% went to major sports.