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Europe’s Brewers provide €1 billion per year to support community events
Thousands of public events across Europe depend heavily on sponsorships by European brewers and could be in danger amid ongoing scrutiny of such financial support that totals nearly €1 billion annually, according to a new study commissioned by The Brewers of Europe.
While major high-profile sports sponsorships grab the headlines, 62% of brewer-supported events take place at local and regional level, says the first-of-its-kind study by Sponsorship Ideas, which counted over 8,000 events supported by local brewers. Less than 12% went to major sports.